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that diners were more likely to reserve a table at those restaurants. In New
York City’s competitive food scene, this compelling visual imagery offered these
restaurants a valuable edge.
• On average, restaurant listings that included Google Street View had
a 30% higher click through to reservations
• Visitors who viewed Street View for a given business clicked through
to make a reservation 50% of the time (20% more than visitors who didn’t
view Street View)
• 84% of 1,300 surveyed customers said Google Street View played a
factor in their restaurant choice “
-NYC & Company is New York City’s official
tourism and marketing organization